Delving Deep:
Strategy & Brand Launch

• Corporate / Brand Identity
• Customer Identification & Segmentation
• Positioning Platform Evaluation
• Market Research
• Key Opinion Leader Strategy
• Brand Extension Strategies
• Rx to OTC Switching
• e-Healthcare Strategies
• Post Launch Research
• Some of the top most brand launches in the last few years - Methycobol, Valus, Gatrie, Letroz, Vah, Lezyncet to name a few that have come from our stable.

Oxygen Supply Channels

• Mass Media
• TV / Press / Outdoor / POP / Brochures / Internet
• Public Relations
• Corporate Communications
• Corporate & Brand Films *
• Corporate & Brand Websites *
• School Programmes
• Corporate Programmes
• Helpline
• DM Campaign Alliances
• Integrated in its true sense, has capabilities to handle different media, and does so for over 40+ healthcare clients.

Conferences, Exhibition & Events

• Indian & International Conferences with Full Hospitality Services
• Theme Conferences
• Full Exhibition Services
• Conference & Exhibition Kits
• Conference Audio Visuals *
• Brand Launch Meets
• Conference CDs
• Movie Club
• Celebrity Entertainment
• Software Games *
• Specialized Events for Doctors & Customers
• Has handled 40+ conferences & exhibitions last year with very innovative executions.

Customer Relationship Management

• CRM Programme
• Concepts
• Software Implementation
• Database Management *
• Updation / Reporting
• Website / WebPages: Design & Hosting
• Catalogue Programmes
• Gifting with a Cause
• Handling Relationship Management of 100,000 Doctors for 7 pharmaceutical companies, including Database Management, Software Benefits and Logistics.

Multimedia & Print Communications

• Corporate / Brand theme films *
• Software / Interactive Games *
• Multimedia Corporate Presentations *
• Point of Sale
• Detailer / Visual Aid
• LBL / Direct Mail
• Brand Manual
• Booklets / Newsletters
• Target Specific Magazines
• Customer Pick Ones
• Annual Reports
• Oxygen also has full fledged team to make highly effective multimedia products. It also has strategic allies in film making and digital printing and other printing medium.

Medical Communications

• Medical Films
• Panel Discussions
• Conference Proceedings & Transcripts / Abstracts & CDs
• Speaker Kits
• Medical Book & Periodicals
• Product Monographs
• Medical Newsletters
• Soft Medical
• With 3 full-time doctors and an eminent advisory panel, medical communications for about 30+ brands are done on need basis.

Internal Customer

• Sales Meets with Theme
• Travel, Hospitality & Event Management
• Audio Visuals *
• Events & Games
• Motivational Concepts
• Motivational Songs
• Magazines for Sales Team
• Sales and Effectiveness Training
• Training Manuals
• Meeting Kits
• Continuously working with 12+ healthcare clients to help motivate / energize their most important resource - internal customer - through various media.

Media Properties

Oxygen Healthcare Communications is not just a Healthcare Marketing Company anymore. Oxygen has now ventured into an innovative and diverse media company also. And with this new status it has come to have various media properties such as:

• Dr. Star’s TV Channel – OxygenHealthTV
• Dr. Star’s Magazine – Beyond White
• Other Dr. Star Media Vehicles
• Goodhealthnyou – An informative website on good health and remedies
• Doctornyou – A website that can be a virtual clinic for doctors
• Mediconyou – A website for the informed medical student